company mjm

Campaign Specialist

for Relationship One in Minneapolis, MN USA

<h1 style="line-height:1.38; margin-top:27px; margin-bottom:8px">About Relationship One</h1>

At Relationship One, we empower organizations to modernize their marketing through strategy, technology and data. With a core staff of experienced marketing consultants, integration specialists, data analysts and development gurus, we have a well-respected track record for delivering solutions that meet our customers? unique business needs.

Our mission is simple ? inspire success.

Relationship One has been ranked as one of the best companies to work for in the Twin Cities, is one of the Twin City's 50 fastest growing privately held companies, and is on the Inc. 5000 list of fastest growing companies in the United States. Now is the time to join our exciting company!

<h1 style="line-height:1.38; margin-top:27px; margin-bottom:8px">Job Description</h1>

The Campaign Specialist is responsible for the production of automated marketing campaigns in support of our clients? business objectives and production schedules. This includes the creation, management, and quality assurance for campaigns, segments, emails, forms, and landing pages within Oracle Marketing Cloud platforms such as Eloqua and Responsys. Additionally, the person in this role maintains knowledge of current email marketing best practices and applies them to automated marketing campaign development.

<h1 style="line-height:1.38; margin-top:27px; margin-bottom:8px">Roles & Responsibilities</h1>
  • Produce, manage, and perform quality assurance for a high volume of automated marketing campaigns and their associated assets (programs, segments, emails, landing pages, forms, etc.) within Oracle Marketing Cloud platforms such as Eloqua and Responsys, in alignment with client production schedules
  • Influence and implement email features and capabilities including targeting, personalization, database segmentation, APIs, and email templates
  • Provide training, technical support, and best practices information to internal colleagues and external clients
  • Build and execute testing plans for campaigns to measure the effectiveness of elements like subject link selection, message length, calls to action, etc.
  • Troubleshoot technical issues related to HTML templates, responsive design, email testing, list segmentation and other aspects of email execution
  • Stay informed of current digital marketing best practices through competitive landscape analysis and industry trends to recommend new marketing tactics
  • Assist with campaign performance analysis and reporting
<h1 style="line-height:1.38; margin-top:27px; margin-bottom:8px">Qualifications</h1>
  • Minimum of 4 years? "hands-on" work experience creating marketing campaigns in enterprise-level marketing automation platforms (e.g., Eloqua, Responsys, Pardot, Marketo, ExactTarget)
  • Strong understanding of marketing processes including campaign execution, QA testing, and conversion measurement
  • Proficiency with marketing automation and email marketing best practices, deliverability, advanced reporting, and profiling and targeting
  • Proven expertise with the Oracle Eloqua and/or Oracle Responsys platforms, certifications a plus
  • Experience using e-mail delivery tools (Litmus, Return Path, etc.)
  • Ability to troubleshoot HTML/CSS issues
  • Exceptional communication and client service/support skills
  • Strong attention to detail is a must
  • Demonstrate resourcefulness, motivation, initiative
  • Ability to work independently in a fast-paced environment
  • Ability to multitask and prioritize
  • Post-secondary education required ? University/College degree in Computer Science, Engineering, or Business/Marketing a plus
  • Located in the Minneapolis metro area a plus but not required (Note: No relocation assistance is provided)

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Job Info

  • Job Category: Other / Miscellaneous

    Location: Minneapolis, MN USA

    Zip Code: 55425

    Posted on: 12/10/2019

    Viewed: 0 times


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