company mjm

Digital Growth Marketing Manager (INTL)

for PRO Unlimited @ Facebook in London, WV USA

We are looking for an experienced Digital Marketing and Growth Manager focused on Paid Social. Workplace by Facebook is an enterprise communication & collaboration platform that is changing the way the world works. Launched in 2016, Workplace is growing quickly, with thousands of companies around the world now using Workplace to connect their employees and work seamlessly across teams and geographies. In this role you will help lead our global paid social campaign strategy and build a roadmap for multi-year growth. You will collaborate with design and development teams to optimize copy and landing page performance. This role is supported by an agency for planning and execution.

Responsibilities

  • Design and scale our paid social program by leveraging a combination of channels and tactics to drive quality lead volumes and scalable multi-year product growth
  • Optimize global investments across social platforms and programs with a focus on customer acquisition and return on ad spend
  • Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyer?s journey
  • Collaborate with cross-functional teams to create holistic, full-funnel growth roadmaps, develop A/B & multivariate optimization plans to deliver performance improvements
  • Extract and deliver insights to other teams such as product marketing and product management on what resonates and what performs in market
  • Support integrated campaigns with innovative approaches to direct response and brand awareness advertising
  • Partner with regional marketing, content, product and website teams on development and implementation of a coordinated multi-channel customer acquisition strategy
  • Develop a deep understanding of our product, audience, and their buyer journey

 

Skills

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  • 5+ years of performance marketing, preferably in B2B SaaS environment
  • Experience managing, agencies, and a deep expertise in social / digital marketing
  • Proven track record of delivering multi-year business growth through scaling paid social campaigns
  • Strong business acumen and quantitative analytical skills
  • Exceptional communication, problem solving, and project management skills
  • Strong cross-functional collaborator
  • Comfortable in ambiguity and able to forge a path ahead

Education

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BA/BS degree preferred

Job Info

  • Job Category: Other / Miscellaneous

    Location: London, WV USA

    Zip Code: 25126

    Posted on: 12/02/2019

    Viewed: 0 times


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