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Digital Marketing Coordinator

for CleanChoice Energy in Washington, DC USA

 

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Position Scope

CleanChoice Energy seeks a dynamic, creative, highly motivated and detail-oriented candidate to help grow our digital advertising efforts. This is an exciting opportunity for the right person, to help build a different kind of energy company ? one that believes in renewable energy and shares the values of our customers. The right candidate will be able to improve current digital marketing channels and test into new, scalable digital marketing channels to grow the company?s customer base.

Key Accountabilities

  • <meta charset="utf-8">Manage the company?s digital advertising initiatives, including display, paid search and paid social campaigns

  • Optimize digital advertising efforts in support of company objectives based on program performance

Responsibilities

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  1. Manage paid social, paid search and paid display campaigns 

  2. Design and implement a digital advertising plan aimed at increasing sign ups, email leads, and website traffic

  3. Launch new digital marketing programs, set objectives, establish metrics, and interpret results

  4. Develop, execute and analyze digital advertising tests

  5. Work with the Director of Digital Marketing to develop overall digital marketing strategies

  6. Manage budgets and take appropriate action based on program results or any other identified trends or issues

  7. Measure and report out weekly on program results. Use results to inform and improve program

  8. Identify and obtain stakeholder buy-in and successfully implement programs aligned with the organization?s vision and departmental goals

  9. Work collaboratively across the marketing team and organization and develop strong, productive relationships with coworkers

  10. Manage company presence on retail electric choice sites

  11. Gain an understanding of the retail electricity market

  12. Other duties as assigned

 

Qualifications and Skills

  • <meta charset="utf-8">1-3 years experience in digital marketing, with experience planning and executing digital advertising campaigns
  • Prior experience managing paid social, paid search, and paid display campaigns 
  • Knowledge of Google Adwords and Facebook Advertising Manager
  • Knowledge of Google Analytics 360 and Salesforce a plus
  • Demonstrated success in developing and implementing marketing and advertising plans that have generated results
  • Experience executing, producing, measuring and improving marketing programs 
  • Excellent time and project management skills, able to manage multiple projects with varying schedules simultaneously
  • Excellent presentation as well as written and verbal communication skills
  • Attention to detail and ability to think strategically and creatively
  • Utility category experience helpful but not required
  • Bachelor?s degree or equivalent

About CleanChoice Energy

<meta charset="utf-8">CleanChoice Energy is an industry-leading, renewable energy company that empowers people and businesses to lead cleaner, healthier lives. We envision a world free of catastrophic climate change with pure, clean air for everyone. That?s why we are switching as many U.S. households as possible to 100% clean, pollution-free energy. Our innovative approach is helping to transform the energy industry ? making it easy for consumers across the country to switch to clean energy in just minutes. At CleanChoice, we believe in making a difference: contributing millions of dollars to social impact and environmental organizations through our strategic partnerships; driving the conversation around clean energy in key national forums; and, together with our customers, avoiding the equivalent of 4 billion pounds of carbon pollution. CleanChoice is consistently recognized as one of the fastest-growing businesses in America as ranked on the Inc. 5000 and has been included in Deloitte?s Technology Fast 500?. We are proud of our strong, positive work environment and our team of bright, motivated professionals who work diligently to help secure a better future for our planet.

Location
A sunny office in Washington, DC overlooking the C&O Canal National Park. We?re one block from the Georgetown waterfront.

Compensation
This position offers compensation commensurate with experience and skills and a robust benefits package.

How to Apply
Our staff's diverse, multidisciplinary background drives our success. We strongly encourage women and/or people of color to apply. To apply, please submit a resume and cover letter via www.cleanchoiceenergy.com/careers/ 

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Job Info

  • Job Category: Other / Miscellaneous

    Location: Washington, DC USA

    Zip Code: 20007

    Posted on: 02/08/2020

    Viewed: 0 times


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