Digital Marketing Senior Associate - Asset Management
for Hire Level Consulting in Chicago, IL USA
Our Client is a global investment manager that helps investors navigate changing market environments, so they can confidently realize their long-term objectives. Entrusted with more than $900 billion of assets, we understand that investing ultimately serves a greater purpose and believe investors should be compensated for the risks they take ? in all market environments and any investment strategy. That?s why we combine robust capital markets research, expert portfolio construction and comprehensive risk management to craft innovative and efficient solutions that deliver targeted investment outcomes. And, as engaged contributors to our communities we consider it a great privilege to serve our investors and our communities with integrity, respect, and transparency.
With our core principles of service, expertise, and integrity, our culture values passion, competence, intellectual curiosity, diversity, and humility. To this end, we are committed to being an organization:
; With the expertise that global investors trust to solve their most complex investment challenges.
& nbsp;That fosters an open and transparent culture which inspires employees to achieve excellence ? encouraging diversity of thought to provide unique, meaningful insights and innovative solutions.
&n bsp;Which is an employer of choice, admired for its ability to attract, nurture and continually challenge passionate, intellectually curious, diverse talent.
;Recognized as a leader in quantitative investing, liquidity strategies, multi-asset class solutions and portfolio construction.
; That instills confidence through every client interaction and touchpoint, resulting in an exceptional client experience.
Our marketing department is growing and it is committed to delivering an exceptional digital experience for its clients and is increasing its digital marketing capabilities to raise awareness for its expertise and drive adoption for its solutions. We are in a digital ?build? mode and seek a talented, driven and forward-thinking digital marketing partner who is passionate about all things digital, who will shape and lead the expansion of our digital marketing strategy to help achieve the firm?s business and marketing objectives. This individual should be able to think strategically execute tactically, communicate exceptionally well, and will be a hands-on leader reporting to the Director of Digital Marketing
The Digital Marketing Senior Associate will serve as the business-side product owner for Our Client's Asset Management website, responsible for planning, developing, implementing and managing best in class user experiences for existing clients and prospects. She/he will serve as the business?s subject matter expert, partnering with other functional areas such as Channel and Product Marketing to help them understand digital best practices in website user experience and conversion. The Senior Associate will be responsible for optimizing the conversion funnel through unified, personalized digital experiences across multiple digital touchpoints. The ideal candidate will be solutions and results oriented, comfortable with some level of ambiguity, and excited about the opportunity to help define and evolve the role as the digital strategy matures. If you thrive on new challenges and are inspired about developing a digital marketing program and platform that delivers results, we encourage you to apply.
& nbsp; Business side lead (a.k.a Product Owner) for Asset Management website
;Implement experience improvements and content updates via content management system
Measure website user experience including engagement and interaction metrics, content feedback and user feedback to develop action plans to enhance experience, task accomplishment and net promoter score
O ptimize lead capture and conversion metrics across the user journey via targeting tactics, personalization, website User Experience, AB testing and marketing attribution
& nbsp;Establish acquisition and conversion funnel and attribution tracking protocol for all digital acquisition programs.
&nb sp; Contribute to monthly and quarterly marketing performance metrics including development of insights and indicated actions.
&nbs p; Consult with Channel Marketing partners to optimize lead scoring and lead qualification model
B uild and deploy campaign landing pages
P artner with Website teams to ideate and execute best practices in User Experience and conversion optimization.
; As subject area expert, provides comprehensive, in-depth consulting and leadership to team and partners at a high technical level
QUALIFICATIONS AND SKILLS:
;Bachelor?s degree in Marketing or Information Technology, or relevant experience
&n bsp;5-7 years B2B marketing experience
&n bsp;Extensive, hands-on experience publishing web pages, landing pages and enhancements with digital Content Management Systems
;Fluent in paid digital advertising tactics and conversion funnel measurement
& nbsp;Comprehensive understanding of web/visual design and user experience principles
&n bsp;Demonstrated and successful experience in overseeing ongoing website enhancements ? developing business requirements, prioritization, partnering with IT resources, measuring results
;Experience in launching numerous types personalized digital experiences to production.
& nbsp;Experience in helping to define, measure, and analyze ROI and KPIs ? turning them into understandable, actionable insights
&nbs p;Exceptional understanding of all aspects of digital marketing channels
&nbs p;Ability to think strategically and execute tactically
&n bsp;Ability to effectively communicate appropriately and concisely
&nb sp;Ability to communicate effectively with IT and developers -- translating business requirements into actionable plans
E xcellent analytical and problem-solving skills and the ability to adapt to new technologies
&nb sp; Digital marketing experience in Financial Services Industry
&nbs p;Previous experience with Adobe Experience Manager
&n bsp;Previous experience using Marketo Marketing Automation Software
&nbs p;Experience with paid / organic digital acquisition marketing campaigns
Our Client: provides innovative financial services and guidance to corporations, institutions and affluent families and individuals globally. With 130 years of financial experience and nearly 20,000 partners, we serve the world?s most sophisticated clients using leading technology and exceptional service.
Working with Us:
You will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company that is committed to strengthening the communities we serve!
We recognize the value of inclusion and diversity in culture, in thought, and in experience, which is why Forbes ranked us the top employer for Diversity in 2018.
We?d love to learn more about how your interests and experience could be a fit with one of the world?s most admired and ethical companies. Build your career with us and apply today.
Job Category: Other / Miscellaneous
Location: Chicago, IL USA
Zip Code: 60601
Posted on: 01/26/2020
Viewed: 0 times