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Email Marketing Specialist

for BELAY in Atlanta, GA USA

**MUST RESIDE IN THE ATLANTA, GA AREA** - Work at home opportunity

Job Title:  Email Marketing Specialist

Reports to:  Senior Marketing Content Strategist

BELAY is a growing and vibrant, Atlanta, GA based company that offers virtual staffing solutions in areas of executive assistants, bookkeeping and web services. We are a fast-paced team of high performers that work extremely hard, but also know how to have a great time. Culture is a top priority and our values are lived out daily. Enjoy a recap of our latest company-wide Summit to get a sneak peek into our award-winning culture. The position requirements are listed below.

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Job purpose            & nbsp;        &n bsp;        &nb sp;        

The focus of this role is to assist the marketing efforts for BELAY branding efforts and content creation. This person will be a member of a top-notch, in-house Marketing team that moves fast, thinks smart, works hard, learns & leverages new methods, crushes deadlines, and gets a ton of marketing magic done in the blink of an eye. The goal is to advance BELAY?s market share in the virtual solutions industry, grow the business by increasing overall BELAY brand awareness and ensuring BELAY is a leader in providing high-quality resources and content to further the white-glove standard of BELAY. 

As a member of the BELAY Corporate Team, you are expected to participate in phone calls and meetings (virtual and onsite), while serving as an example of the company?s mission: BELAY exists to glorify God by providing solutions that equip our clients with the confidence to climb higher.  


Duties and responsibilities

Represent BELAY in a positive and professional manner

  • Exemplify our Core Values and Mission Statement to live out BELAY?s culture each day. 
  • Be a good steward of our Vision: ?Our vision is to help you achieve your vision?.
  • Collaborate with and help teammates while maintaining a positive and professional attitude; fostering teamwork.

Marketing Responsibilities - Email Marketing

  • Support the Senior Content Marketing Strategist to develop overall brand content for the multichannel marketing strategy. Proactively meet team needs, strive for excellence, and do so with a collaborative lens, a ton of grace, and zero ego.
  • Maintain and improve the email marketing journey for all downloads, partnerships, nurture campaigns or other email follow up with the goal of adding value, and moving potential clients through the marketing funnel to schedule a sales call.   
  • Build email campaigns within Pardot.
  • General Pardot upkeep including, uploading final design files, cleaning out contacts who Unsubscribe or bounce.
  • Own and analyze metrics of individual email campaigns. Drive any changes based on the data to improve results.
  • Coordinate with vendors or tools used in email marketing efforts, ensuring goals and deliverables are being met. 
  • Update BELAY content sheet as needed.

Marketing Responsibilities - Leader Speaking and Podcast Opportunities

  • Seek out and vet local and national speaker and podcast opportunities for BELAY leaders.  
  • Coordinate and maintain all marketing assets, including press pages, print materials, landing pages for speaking or podcast opportunities with the support of the BELAY creative team.
  • Organize the details of speaking events for the BELAY speaker, working with our events team if a booth is needed.
  • Organize the details of podcast appearances for the BELAY team member.
  • Coordinate with vendors or tools used in email marketing efforts, ensuring goals and deliverables are being met. 
  • Coordinate the post speaking tasks defined by the Advance Your Reach stage strategy to follow up on leads from events. 

Marketing Responsibilities - General

  • Partner with the BELAY Marketing Team to maintain consistent branding across all channels, initiatives, and campaigns.
  • Leverage Salesforce and Pardot as the backbone of all marketing efforts.
  • Stay updated in marketing best practices and industry changes and trends. Marketing is changing constantly. We are innovators in the space - we refuse to accept the status quo.
  • Research as needed to assist with marketing initiatives.
  • Assist with assigned projects to successful completion as needed.



This person is a technology maven - with an intense desire (and ability) to learn new software tools and think outside the box to be ahead of the industry curve. The Marketing Specialist must have a strong ability to work multiple initiatives at once, prioritize and validate ideas while meeting critical deadlines.

  • BA/BS degree or equivalent work experience. 
  • Experience in the creation and implementation of email marketing campaigns.
  • Must be driven self-starter, a positive thinker, loyal and trustworthy.
  • Attributes of flexibility, creativity, self-discipline, strong organizational skills, and action-orientation are essential for this role.
  • Strong verbal and written communication skills.
  • Learn new technology quickly.  Pardot knowledge is a plus.  
  • Team player who is willing and able to ?roll-up the shirt sleeves? to get a project done when needed.
  • A high degree of autonomy with the capability of working remotely. 


Working conditions

BELAY Corporate, as a virtual company, offers you the ability to work from home full-time. As such, a dedicated and secure workspace, free of distractions is required. Our standard business hours are Monday-Friday. Some roles will require travel.

This role is a full-time, exempt, W-2 role with our company. BELAY is a top-notch company with a world-class reputation. Expect to work hard & play hard. Expect to laugh. Expect to grow and change. Expect to have fun while being on the front-end of a growing, vibrant company.

Physical requirements

This position does not have any physical requirements at this time.

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Job Info

  • Job Category: Other / Miscellaneous

    Location: Atlanta, GA USA

    Zip Code: 30301

    Posted on: 02/08/2020

    Viewed: 0 times

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