company mjm

Head of Global Marketing & Brand

for Xtreme Lashes in Spring, TX USA


Position Location: Houston, TX

Why Choose Houston:

  • Low Cost of living with luxury lifestyle
  • No state income tax
  • 4th largest, most diverse city in the US
  • Mild winter weather
  • Great food, arts & culture
  • Texas Medical Center - World-renowned


About Xtreme Lashes, LLC 

Xtreme Lashes by Jo Mousselli is a brand developed by a registered nurse and is the most globally respected name in eyelash extensions since 2005. Jo Mousselli pioneered the eyelash extension industry using her expertise as an educator and as a medical professional, and the many roles she embodies as a wife, mother and working professional to shape our brand.


Jo?s Mission

?As a Registered Nurse, my mission is to empower and enrich lives through beauty - the lives of professionals with rewarding and profitable careers and the lives of individuals through the development of high performance, long-lasting and low maintenance products that provide both cosmetic and therapeutic benefits. With every formula, we aim to combine the best ingredients from science and nature at the highest concentration to achieve maximum efficacy, as well as nourish, rejuvenate, and Extend Your Beauty?.?


Company Vision, Mission, Purpose


Our Vision

To be the revolutionary cosmetic brand: globally recognized and exclusively offered by the world?s leading beauty professionals.


Our Mission

Enriching and empowering lives by delivering on our promise to provide revolutionary beauty products, unparalleled client support, and comprehensive education.


Our Purpose

Empowering people and enriching lives.



Reporting directly to the CEO and Co-Founder, the Head of Global Marketing & Brand will stand as the most senior marketer at Xtreme Lashes by Jo Mousselli. You will drive all lead generation, customer acquisition, eCommerce, social, and digital marketing strategies on behalf of this global organization.

The Head of Global Marketing & Brand will be responsible for managing the Xtreme Lashes by Jo Mousselli brand and the marketing and promotion of our Professional and Consumer grade portfolios that include Professional Eyelash Extension Application Products and Supplies, Professional Education & Training, and Eyelash Extension Compatible after-care products and cosmetics to create on brand awareness and to drive sales across our omnichannel marketing and distribution platforms.  This individual should possess strong leadership, collaboration, and creative traits and attributes, as well as strong organization and project management skills.  While managing the brand and product portfolio, this individual will be in charge of leading the development of the marketing, creative, and sales assets and ongoing campaigns for marketing, promoting and selling our portfolio of products to beauty professionals and to consumers on social media, Google, Bing, Amazon, other third-party online distribution channels, e-commerce websites, and brick and mortar salons, spas and studios to domestic and international clients. 

Our target audience includes B2B and B2C.  The B2B channel includes licensed professionals, including cosmetologists, estheticians, massage therapists and owners, and managers of salons and spas domestically. Internationally, our B2B channel includes international distributors and franchisees.  Our B2C target audience includes consumers who visit professional salons and spas for their lash extension services, as well as direct to consumer on our e-commerce website.


Job Description Summary:


  • Develop a digital roadmap and center of excellence to achieve sustainable business models, globally
  • Approach all marketing with a sales-minded approach to deliver on monthly and quarterly sales targets
  • Design, develop, deploy and maintain a modern e-commerce platform that is UI/UX, SEO and Social Optimized that drives leads and converts them to clients and is fast, aesthetically pleasing, mobile-first and integrates with our Salesforce CRM, and ERP
  • Expert and passionate about creating KPIs, metrics and running analytics to ensure data-driven decisions are evaluated for ROI
  • Expert and passionate about running analytics and proficient at using modern digital SEO and SEM tools and other website analytics tools.
  • Integrate marketing and sales efforts to shorten the sales cycle and increase revenue per customer
  • Build and measure a fully automated lead generation program for inbound lead activity, and analyze ROI

Digital Marketing

  • Lead the overall SEO, paid media and affiliate marketing efforts to elevate the volume of quality leads online
  • Enhance the existing marketing automation efforts (Pardot) to drive lead nurturing and conversions to retain and grow customers through strong email marketing and campaigns
  • Develop a strategy for social influencers and lead authentic and impactful partnerships across social platforms
  • Select the right martech/adtech tools and partners to deliver the best ROI
  • Oversee media expenditure to drive bottom-line results
  • Stand as the strategic leader for content ideation, social media and community management


  • Closely manage the overall e-commerce P&L
  • Launch a newly enhanced B2B, B2C, and B2B2C site to drive customer acquisition to new heights
  • Develop and launch a best in class mobile experience to generate leads and drive conversion
  • Identify and expand opportunities to scale 3rd party e-commerce business (Amazon,, etc.)

Brand Management

  • Develop brand messaging and positioning for the consumer marketplace
  • Shape branding programs to incentivize the workforce to fuel brand association
  • Build an online community to drive brand positioning and messaging on social media platforms (Facebook, Instagram, SnapChat, YouTube, Pinterest, LinkedIn, etc.)
  • Oversee Public Relations efforts
  • Ensure creative is on point with brand strategy
  • Participate in product development based on market research
  • Create customer personas for B2B and B2C, and ensure that they are on brand and generating ROI
  • Take ownership of the marketing and promotional annual calendar to ensure holidays, special events, product launches, relaunches are up to date. Integrate our annual calendar with top client calendars



  • Bachelo r's Degree in Marketing, Digital Marketing, Brand Management, Advertising, Communications, Journalism, Business or related field; MBA a plus 
  • Experience within B2B and B2C marketing preferred
  • Track record of building high performing and relatively lean marketing functions
  • Proven experience in persuading others using strong logic and compelling data; you embrace the opportunity to be a change agent
  • Experience working with marketing automation tools (preferably Pardot), CRM tools (preferably Salesforce) and driving data insights
  • Experienced in data analysis to pull the insights needed to analyze, grow and lead digital strategy
  • Strong communication skills required; must be able to articulate a clear vision throughout all levels of an organization
  • Experience with consumer-packaged-goods a plus
  • Must be able to write compelling copy in the brand voice
  • Ability to work in a fast-paced environment
  • Meticulous attention to detail, an eye for beauty, highly organized, excellent time-management skills, and able to multi-task
  • A proactive, go-getter, and a problem solver
  • Proficient in Microsoft Office programs (Word, Excel, PowerPoint)
  • This position requires flexibility, some weekend work may be required


  • Competitive compensation based upon experience
  • Profit-sharing bonus program
  • Paid time off
  • Sick Leave
  • Medical, dental, vision insurance
  • Life insurance
  • Long-term disability insurance
  • 4% Matching on 401K
  • Subsidized gym membership


Vice President of Marketing, VP of Marketing, Chief Marketing Officer, CMO, Branding, Project Management, Market Research, Product testing, Product Packaging Design, Product Management, Asset Development, Brand Management, Market Strategies, Omni-channel Marketing, Google AdWords, Social Media, Google Analytics, Social Media Analytics, Marketing Campaigns, SEO, SEM, PPC, Content Management, Copy Writing, Copy Content, Customer Personas, Product Artwork, Primary Packaging, Secondary Packaging, Press Releases, Promotional videos and photos, Salesforce, Pardot, Marketing Automation, Market Research, Trend Analysis, e-Commerce, Digital Marketing, Advertising, Communication, Salon and Spa, Web Analytics, Esthetics, Aestheticians, Cosmetologist, Cosmetology, Facials, Facialist, Conair, SkinMedica, Dermalogica, Murad, Jan Marini, Jane Iredale, Glo, PCA, Image, Neostrata, Redkin, Kerastase, Beauty Brands, Peter Thomas Roth, Pevonia, Aveda, Chi, Drunken Elephant, BeGlammed, StyleBee, Lash stylist, Hair Stylist, Facialist, Esthetician, Lash Technician

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Job Info

  • Job Category: Other / Miscellaneous

    Location: Spring, TX USA

    Zip Code: 77373

    Posted on: 12/02/2019

    Viewed: 0 times

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